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About this property

HuskersToday.com aggregates national and local RSS feeds, user curated stories, and staff written articles, offering current and diverse Husker sports news and events.

With over 5,000 articles, 20,000+ emails, and over 8000 Facebook followers, Huskers Today is an opportunity for an entrepreneurial or strategic buyer to own an established brand with immense growth opportunities.

Included in sale are marketing materials, logos, images, etc.

An easy to use and understand back end system (built on WordPress) allows the buyer access to multiple dashboards and user management settings to allow third party writers and partners to post their content independently.

Revenues:

Revenues for the site are generated from both banner advertising and advertising within the weekly email newsletter.

Additional revenues can be generated through the use of paid discussion forums, commissioned product sales, and exclusive product sales.

While historical revenues are not available, revenues of $150,000+ with very favorable margins are a reasonable expectation based similar platforms and opportunities in other markets.

Annual and multi seasonal (sports) contracts allow for long term advertising contracts. The additional weekly email newsletter allows for multiple advertising and additional sponsorship opportunities though out the year.

Valuation Analysis

Website:  $15,000.00
Facebook Fans: $2,075.00 or 8300 @ .25 a
Email List: 25,000 @ .25 per email. $6,250.00 (email list is closer to 35,000)
Logo designed and related materials:  $2,500.00
Total valuation:  $25,825.00

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