Deal Marketing
Engage with buyers who are inspired by your business
Confidential Marketing, Screening & Showing
To obtain the best offers for your business, the process is to attractively market the business to those buyers willing to give the most value for the business. We define this target market of buyers and develop and execute a marketing strategy to attract the buyers who are likely to pay the highest price.
The goal of this phase is to maximize the value a buyer will pay for the business. By properly preparing and marketing a company for sale to the potential buyers who can realize the most value for your company, we increase the terms and price paid for the business. This strategy of identifying, reaching, attracting and screening potential acquirers is key to maximizing the ROI of your transaction. This requires both a strategic and proactive approach.
The Deal Marketing Process
Step three involves confidentially marketing your business to potential buyers, screening those buyers and showing your business to potential buyers once they have been properly vetted. Releasing information about your business is a seamless, phased process. Buyers are screened and required to sign a non-disclosure agreement, then the documents prepared in step two are released to pre-screened buyers in phases.
Advertising
We jointly create a marketing and advertising strategy, prepare the ad copies, and confidentially market your business for sale.
Pre-screening
We pre-screen all buyers and require them to sign a non-disclosure agreement. Once you approve a screened buyer, you then send a copy of your Business Summary, giving you final control of who sees confidential information on the business.
Meeting with Buyers
Buyers contact us if they are interested, and we set up a meeting.
Additional Documents after the Meeting
Buyers request more information before making an offer. This is a phased process in which information is provided to potential buyers in stages. Documents are released as the buyer provides more information regarding his or her qualifications.
Our Process
This phased process helps ensure the buyer’s qualifications and saves you valuable time.
We will confidentially market your business across multiple channels to target the right buyer. We target buyers across the county that fit the buyer profile of your business.
1. Business Assessment
Exploring the possibility of selling
2. Business Preparation
Selling a business begins with preparation
3. Deal Marketing
Confidential Marketing, Screening & Showing
4. Deal Closing
Offer, Due Diligence and Closing
Buyer pre-screening: We screen all buyers and broker inquiries using our efficient process, we require all buyers to sign a non-disclosure agreement. Our streamlined system shortens the time when a buyer receives information. Unqualified buyers are not shown any information on your business. This saves time and preserves confidentiality.
Phased screening process: We use a phased process that qualifies a buyer through a series of steps. This allows you to better gauge the potential buyer’s interest and qualifications and prevents you from releasing confidential information to someone who is not truly prepared to purchase your business. Information is sent to the buyer in stages — at each stage, documents are released as the buyer provides more qualifications. We screen all prospective buyers, requiring all buyers to sign a detailed non-disclosure agreement and buyer profile. We screen buyers on several critical criteria, including deal history, acquisition criteria, amount of liquid cash available and net worth.
Targeted Marketing: We maintain relationships with strategic acquirers, private equity firms and acquisition financing sources, which provides leverage for you to maximize the value of your company and achieve your strategic objectives. Your business will be confidentially marketed to three primary groups: high net worth individuals, private equity groups and corporate buyers. We confidentially solicit offers from prospective buyers based on criteria that we establish in our initial planning process.
Negotiation & Buyer Profile: We require a complete detailed buyer profile for those companies that would represent the most likely fit for your business. We analyze prospective purchasers to assure that your goals are met, including pricing, deal structuring and other intangible aspects on the offers.
Preliminary Transaction Structuring: Our team evaluates and analyzes letters of interest from potential transaction parties for both financial and non-financial aspects.